Register Locally If your company is located in Australia, you can register a .com.au domain name even if your business activity includes export trade. If you have an international presence, a top-level domain such as .com, .net , or .org is more suitable. Many businesses choose to register all three, and we suggest doing so. [...]

Avoid Trademarked Domain Names Ensure someone else has not trademarked the name you register. You cannot register names already registered as copyright (for example, McDonalds). Like company names, domain names are unique and cannot be duplicated. Avoid registering domain names that are similar to your competition or to famous trademarks. Businesses have lost their rights [...]

Register Product Names When users search the Internet for a particular product or service they often search by product or service, rather than business name. To increase the chances of having your site found, register extra domain names that relate to your core business or products. If you owned the hypothetical company name of Widgets [...]

Register Multiple Versions of Your Name Register all possible domain name variations related to your company name. If your company’s name is hard to spell, register common misspellings. Register every domain people might use to find your company. Take this example: Before America Online acquired Time Warner for $178 billion, it registered at least 21 [...]

Consider Spelling Mistakes Consider mistakes people will make when typing your web site address and how your domain name sounds when you have to read it over the phone to a customer. Explaining special characters, abbreviations, and spelling is awkward and doesn’t make good business sense. Will customers accidentally make spelling mistakes? Will they use [...]

Length Matters Conventional wisdom states that a good domain name is easy for customers to remember, easy to spell, and short. That said, it’s increasingly difficult to secure short domain names among top level domain names such as .com, .net and ,org. In these cases (and you have 67 characters to choose from), it’s preferable [...]

Your Internet Business Domain Name A strong domain name is the key to your Internet presence. It should be recognisable and relate to your business name, brand, product, and/or activities. Make sure it fits on a business card and is easy to remember whether seen in print or mentioned over the phone. Use the name [...]